Just because you aren’t 25 anymore doesn’t mean you can’t have fun with makeup! While you won’t likely be using bold, fleeting trends like hot pink eyeshadow, there are plenty of options and simple tricks to make you look your best.
Older women deserve to feel beautiful every day, so here’s my list of the most flattering eye makeup tips for women over 40.
- As we age, our eyebrows become finer and lighter. Take a moment to reassess how much you pluck or wax to prevent further damage.
- If you dye your hair to cover grays, remember to get an eyebrow marker or pencil the same color as your brows to fill in any strays that may give you away.
- Dying your eyebrows may seem like a good idea at first, but over time it does more harm than good. Check out embrowdery for a refreshing alternative.
- Trends today focus on a thick line on your upper lid, but this can be unflattering on an older woman’s face. If you use liquid liner, use thin lines and don’t apply large wings or cat-eyes.
- Brown, gray, and blue liner make your eyes look softer and warmer than black, and bring less attention to wrinkles.
- Use a small amount of eyeshadow to color your lower eyelid in lieu of liner. Again, this gives you a softer look with the added bonus of making your eyes look bigger.
- Stop lines before you reach the inner corners of your eyes to make them look larger and less defined.
- Like eyeliner, your perfect eyeshadow colors depend on your hair and eye color. Here’s a helpful guide, keeping in mind that older women tend to look better in lighter, natural colors.
- If you have wrinkled or hooded lids simply use matte or cream shadows with minimal shimmer and which set quickly. The key is smooth application and rich finish.
- Don’t color on your browbone unless you’re going for a ‘surprised’ look. Keep all the color in your crease.
- Smoky, dark eyeshadow looks too dramatic on older women, so try not to use more than 2 colors at a time. You may be amazed at how much one color can make a difference.
- Primer helps keep eyeshadow from collecting around wrinkles and makes your color last longer. You don’t need it every day, but it’s a makeup-bag-must for ladies over 40.
Crows Feet and Wrinkles
- Avoid powder concealers and thick liquids as these tend to exasperate more wrinkles than they cover. Instead of trying to make wrinkles imperceptible, use thin, light liquid concealers and foundations which make them appear softer.
- Trying to conceal wrinkles is more difficult than simply playing up your best features. If you are conscious of crows feet around your eyes, use a brighter color on your lips, or highlight your exceptional cheekbones.
It’s time to toss out the glitter and enjoy a simpler approach to beauty. The dos and don’ts of makeup over 40 are easy and fun to follow once you realize you’re doing half the work and looking just as good!